Once you’ve decidedto put your home on the market, you’re looking to sell quickly for the bestpossible price. One tactic that can help sell your home faster is staging. Atfirst, staging may seem like a real estate term that doesn’t actually meananything. Isn’t staging just decorating? Well, not exactly…
Appeal to the Masses
Your home is likely decorated to your tastes. It could becolorful and eclectic, or rugged and industrial. But when staging your home,rather than appealing to a specific decorating sense, you want to furnish yourhome in a way that appeals to everyone and, more importantly, doesn’t turnanyone off who just isn’t into your personal style.
Tone Downthe Personal Flourishes
Buyers want to be able see themselves in a home and imagine howthey’d make it their own. Unfortunately, that means less of your own style asyou’re preparing for your move. Cut down on family photos, bold artwork, andunusual furniture. Do some major decluttering so the buyer can see all thespace and storage opportunities. It may be sad to start removing the items thatmake your house a home, but it’s an important part of the process.
MassAppeal Doesn’t Mean “Boring”
Your staged home can still be colorful, just stay away fromextremes. If you paint, stick to whites, grays, or neutrals. Add flourishes ofcolor with window treatments or accent furniture, but try to choose items thatwill appeal to everyone.
While I stage almost all my listings, thereare some that require extra attention. That’s when I bring in my friend Toniwho is an AMAZING stager, She makes each home look fabulous and appealing toall the potential buyers that pay a visit.
This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.